How To Migrate From AWeber Without Losing Subscribers Or Automations

How to migrate from AWeber is a question many bloggers and online business owners start searching the moment their email setup begins to feel limiting. Maybe automation feels clunky, pricing no longer makes sense, or you want more advanced segmentation.

The challenge isn’t switching platforms—it’s doing it without losing subscribers, breaking automations, or damaging your email deliverability.

A careful migration plan ensures your list, tags, and workflows move safely to the new platform while keeping your email marketing running smoothly.

Audit Your AWeber Account Before Starting Migration

Before you start figuring out how to migrate from AWeber, the smartest thing you can do is audit everything inside your account. Think of this like packing up a house before moving. If you don’t know what’s inside, you’ll inevitably leave something important behind—usually automations, tags, or segmentation data.

In my experience, this is where most migration mistakes happen. People export the email list but forget about tagging structures, automations, and lead capture forms. Then when they move platforms, segmentation breaks and campaigns stop working.

A quick audit ensures your subscribers, tags, automation logic, and integrations move over cleanly.

Export All Subscribers Including Active And Unconfirmed Lists

The first thing you want to locate inside AWeber is every subscriber list connected to your account. Many users only export the main active list and accidentally forget about other lists or unconfirmed subscribers.

Inside AWeber, subscribers usually fall into several categories:

• Active subscribers
• Unconfirmed subscribers (double opt-in not completed)
• Unsubscribed contacts
• Bounced emails

You should export all of them, even if you only plan to import the active list into your new platform. This gives you a backup copy and helps prevent losing important historical data.

Here’s the simple process:

1. Go to Subscribers → Manage Subscribers in AWeber.
2. Filter by Subscriber Status.
3. Export each segment as a CSV file.

I recommend naming your files clearly, such as:

• active-subscribers.csv
• unconfirmed-subscribers.csv
• unsubscribed.csv

If something goes wrong during migration, these backups will save you.

Download Tags, Custom Fields, And Segmentation Data

One of the most overlooked parts of learning how to migrate from AWeber is preserving tags and segmentation data.

Tags control everything in modern email marketing:

• Which automation a subscriber enters
• Which emails they receive
• Which offers they see
• How engaged they are

If tags are lost during migration, your automations won’t behave correctly.

Inside AWeber, you’ll usually see tags used for things like:

• Lead magnets
• Webinar registrations
• Customer purchases
• Content interests

For example:

When exporting subscribers, make sure tags are included as columns in the CSV file. Most modern email platforms can map these during import.

Custom fields matter too. These might include:

• First name
• Purchase date
• Product interest
• Location

I always recommend creating a small spreadsheet that documents:

• Tag names
• Custom fields
• What each one means

It makes rebuilding segmentation much easier later.

Map Existing Automations And Campaign Workflows

Automations are where migrations get tricky.

If you’re figuring out how to migrate from AWeber, you need to understand that automations cannot be exported directly. You’ll have to rebuild them manually in your new platform.

This means your job during the audit is to map the automation logic.

Open each AWeber campaign and document:

• Trigger (what starts the automation)
• Email sequence order
• Tag rules
• Delays between emails
• Subscriber actions

A simple workflow example might look like this:

Lead Magnet Download → Tag Applied → 5 Email Welcome Series → Offer Email

Write these down in a simple format like this:

I personally take screenshots of automation workflows. It saves a lot of guesswork when rebuilding them later.

Identify Broadcast Emails And Scheduled Campaigns

Broadcast emails are another detail many people forget during migration.

These are the one-time emails you send to your list, such as:

• Product launches
• Promotions
• Announcements
• Weekly newsletters

Check if you have any scheduled broadcasts waiting to send.

If you migrate platforms before they go out, those emails may never reach your audience.

Here’s what I usually recommend:

• Download important broadcast emails as HTML backups.
• Save email copy in a document.
• Pause or cancel scheduled sends before migration.

If you rely heavily on broadcast newsletters, keeping copies can save hours of rebuilding later.

Document Forms, Landing Pages, And Integrations

The last step in your AWeber audit is documenting how subscribers enter your list.

Ask yourself:

Where are people actually signing up?

Common places include:

• Blog opt-in forms
• Landing pages
• Webinar registrations
• Shopify or WooCommerce checkout
• Lead magnet downloads

Write down every entry point.

For example:

Also note integrations like:

• WordPress
• Shopify
• Zapier
• Payment processors
• Course platforms

If you don’t document these connections now, you may migrate your list but accidentally stop new subscribers from entering your funnel.

I’ve seen this happen more than once.

Someone migrates successfully… and then wonders why no new leads appear for weeks.

Export Your AWeber Subscribers The Right Way

Once your audit is complete, the next step in how to migrate from AWeber is exporting your subscriber data properly. This step is more than just downloading a file. You need to ensure the data is clean, organized, and structured correctly so your new email platform can interpret it.

If you rush this stage, you risk broken segmentation, poor deliverability, or duplicate contacts.

Let me walk you through the process I recommend.

Generate A Complete CSV Export From AWeber Lists

AWeber allows you to export subscribers as a CSV file, which is the standard format accepted by most email platforms.

Here’s the basic process:

1. Go to Subscribers → Manage Subscribers.
2. Filter by Active Subscribers.
3. Click Export CSV.
4. Repeat for other statuses if needed.

Your exported file will usually include fields like:

• Email
• Name
• Signup date
• IP address
• Tags
• Custom fields

The CSV format is important because it allows platforms like:

• Kit
• Brevo
• Mailchimp
• ActiveCampaign
• GetResponse

to easily map data during import. I recommend opening the CSV in Google Sheets first to review it.

Preserve Tags And Custom Fields During Export

This step is critical.

If you’re serious about learning how to migrate from AWeber without breaking your marketing system, you must ensure tags and custom fields stay intact.

Inside the CSV file, tags may appear as a column such as:

Tags: ebook-download, webinar-2026

Do not delete or modify these unless you fully understand the automation logic tied to them.

Before importing into a new platform, check that the CSV includes:

When importing later, these columns will be mapped to corresponding fields in the new platform.

Separate Active, Unsubscribed, And Bounced Contacts

A big deliverability mistake I see often is importing every contact into a new platform.

That includes:

• Unsubscribed contacts
• Hard bounces
• Spam complaints

You should never import these into your new email system.

Instead, keep separate files:

Many email tools allow you to upload a suppression list, which prevents accidental emailing of unsubscribed contacts.

This protects your sender reputation.

Clean Your List To Prevent Deliverability Issues

This is the perfect moment to clean your email list. When people migrate platforms, they often discover that 20–40% of their subscribers are inactive.

Removing inactive subscribers can improve open rates dramatically.

For example:

Cleaning your list may involve removing:

• Emails that never opened a message
• Invalid domains
• Obvious spam entries

A smaller, healthier list is almost always better.

Validate Emails Before Importing Into A New Platform

If your list is older or hasn’t been cleaned in a while, email validation can help protect deliverability.

Validation tools check whether an email address actually exists.

They detect:

• Invalid emails
• Temporary addresses
• Spam traps
• Disposable email services

Skipping validation can lead to:

• Higher bounce rates
• Spam folder placement
• Account warnings from your new provider

From what I’ve seen, this small step can significantly improve your first campaigns after migration.

Choose The Right Email Platform To Replace AWeber

The final step in how to migrate from AWeber is choosing where your subscribers will go next. Not every email platform fits every type of business, and the wrong choice can create the same frustrations that made you leave AWeber in the first place.

Some platforms focus on creators. Others prioritize advanced automation or ecommerce.

Let’s walk through the most common migration paths.

Migrating From AWeber To Kit For Creator-Focused Email Marketing

Kit (formerly ConvertKit) is one of the most popular platforms for creators, bloggers, and digital product sellers.

I often recommend it when someone wants:

• Simpler automation
• Tag-based segmentation
• Built-in creator monetization tools

Key features include:

For bloggers running:

• Courses
• Newsletters
• Membership communities

Kit can feel significantly more intuitive than AWeber.

Moving Your Email List From AWeber To Brevo For Automation

Brevo (formerly Sendinblue) is often chosen by businesses that want automation and transactional email in one platform.

It works well for:

• SaaS companies
• ecommerce stores
• marketing teams

Brevo’s advantages include:

If your email marketing connects to a larger business ecosystem, Brevo can provide more flexibility.

Switching From AWeber To Mailchimp For Marketing Tools

Mailchimp remains one of the most recognized email platforms, particularly for small businesses.

Its biggest advantage is the all-in-one marketing environment.

Features include:

• Email campaigns
• Landing pages
• Social media ads
• Basic CRM tools
• Audience analytics

Mailchimp can work well for businesses that want to combine email marketing with other marketing channels in one dashboard.

Transferring AWeber Subscribers To ActiveCampaign Automation

If automation is your biggest priority, ActiveCampaign is often considered one of the most powerful tools available.

It’s especially strong for:

• Advanced automation workflows
• CRM-based marketing
• sales funnel tracking

ActiveCampaign automation allows triggers like:

• Website visits
• Purchase behavior
• engagement scoring
• CRM pipeline changes

For businesses running complex funnels, this level of automation can significantly improve personalization.

When GetResponse Makes Sense As An AWeber Alternative

GetResponse is another platform worth considering if you want marketing tools beyond email.

It includes features like:

• Webinar hosting
• Conversion funnels
• Landing pages
• Ecommerce automation

This makes it appealing for:

• course creators
• coaches
• digital product sellers

Instead of using multiple tools, GetResponse allows many marketing activities to live in one platform.

Import Subscribers Without Losing Tags Or Segments

Once you’ve exported your list, the next step in how to migrate from AWeber is importing those subscribers into your new email platform without breaking segmentation. This part matters more than people realize because tags, fields, and subscriber status control how your emails behave.

If these elements don’t transfer correctly, automations might send the wrong emails or subscribers could end up in the wrong funnel.

In most cases, the actual import takes only a few minutes. The real work is making sure the data structure stays intact.

Upload CSV Files Correctly Into Your New Email Platform

Almost every email platform accepts CSV uploads. The trick is importing the file in a way that preserves all subscriber information.

Here’s the general process used by most platforms like Kit, Brevo, Mailchimp, ActiveCampaign, or GetResponse:

1. Go to Contacts or Audience section in your new platform.
2. Choose Import Contacts.
3. Upload the CSV file exported from AWeber.
4. Review column mapping before confirming.

When the platform analyzes your CSV, it will ask how each column should be assigned.

Example:

I always recommend doing a small test import first. Import maybe 10–20 subscribers and verify everything looks correct before importing thousands.

It’s a simple step that can prevent hours of cleanup.

Map Custom Fields From AWeber To New Contact Fields

Custom fields store important personalization data. When migrating from AWeber, these fields must be mapped properly or the information disappears.

Common custom fields include:

• First Name
• Last Name
• Location
• Product interest
• Purchase history

During import, your new platform will usually ask how each column should be mapped.

For example:

If the new platform doesn’t already have a matching field, you’ll need to create a custom field manually before importing.

I suggest doing this first. It makes the import process much smoother.

Imagine you’re running a course business. If your CSV includes a field called Course Purchased, you’ll definitely want that preserved so future promotions don’t go to existing customers.

Rebuild Tagging Structure To Maintain Segmentation

Tags are the backbone of modern email marketing.

In AWeber, tags might represent:

• Lead magnets
• Webinar registrations
• Purchases
• Content interests
• Engagement levels

When learning how to migrate from AWeber, one important realization is that not every platform treats tags the same way.

Some tools rely heavily on tags (like Kit), while others use lists, segments, or automation triggers.

Here’s a simple comparison:

What I usually recommend is creating a tag map before importing.

Example:

This prevents messy or duplicate tags from appearing during migration.

Handle Double Opt-In Settings During Migration

Double opt-in can complicate migrations if you’re not careful.

Double opt-in means subscribers confirm their email address by clicking a link after signing up. Some platforms enforce this during imports, while others allow you to bypass it.

Most providers will ask you something like:

“Did these subscribers previously opt in?”

The honest answer should always be yes if they originally joined your AWeber list through legitimate signup forms.

Otherwise, your new platform may attempt to send confirmation emails to your entire list, which can cause confusion.

In my experience, it’s usually best to:

• Import subscribers as already confirmed
• Disable confirmation emails during migration

Of course, policies vary slightly by platform, so it’s worth checking the provider’s documentation.

Verify Subscriber Status After Import Completes

Once your contacts are imported, don’t assume everything transferred perfectly.

Take a few minutes to verify the data.

Check things like:

• Total subscriber count
• Tag assignments
• Custom fields
• Subscriber status (active vs unsubscribed)

A quick comparison helps:

If something looks off, it’s easier to fix immediately than after automations start running.

I usually browse through several subscriber profiles just to confirm everything looks normal.

Rebuild AWeber Automations Inside Your New Platform

Automations are where most migrations become technical. The truth is: there’s no direct export for AWeber automations.

That means part of learning how to migrate from AWeber involves rebuilding your automation workflows manually in the new platform.

It might sound tedious, but the upside is that newer automation tools are often much more powerful and flexible.

Many people actually end up improving their funnels during the migration process.

Recreate Email Sequences Using Automation Builders

Most modern email platforms include visual automation builders.

These tools allow you to drag and drop actions like:

• Send email
• Add tag
• Wait delay
• If/else condition

Platforms like Kit, ActiveCampaign, Brevo, and GetResponse all include automation builders, though they vary in complexity.

Example automation structure:

If you documented your AWeber campaigns earlier, rebuilding sequences becomes much easier.

From what I’ve seen, most migrations take 1–2 hours per automation sequence depending on complexity.

Transfer Trigger Conditions And Subscriber Actions

Triggers determine when an automation begins.

AWeber automations typically start when:

• A tag is applied
• A subscriber joins a list
• A form is submitted

When rebuilding automation in your new platform, you’ll need to recreate these trigger conditions.

Example triggers might look like:

I usually recommend keeping trigger names consistent with the original system. This avoids confusion later.

Rebuild Tag-Based Automation Paths And Branches

More advanced automations often include branching logic.

This means subscribers follow different paths depending on behavior.

Example:

If subscriber clicks a product link → Tag as interested → Send offer emails.

If subscriber does not click → Send reminder email.

This type of logic is commonly built with If/Else conditions.

For example:

These branches help personalize campaigns and improve engagement.

Replace AWeber Campaigns With Workflow Automation

AWeber campaigns are relatively simple compared to the workflow automation found in newer platforms.

During migration, I often recommend upgrading your automations slightly.

For example, instead of one static email sequence, you might create:

• A welcome series
• A lead nurture sequence
• A promotional funnel

Example workflow:

Subscriber downloads lead magnet → Welcome series → Content education → Product offer.

Even a small improvement in automation logic can increase conversion rates.

Test Automation Logic Before Activating Workflows

Before activating your new automations, testing is critical.

Let me break down a quick testing process I recommend:

1. Subscribe with a test email.
2. Trigger the automation manually if needed.
3. Confirm each email arrives in the correct order.
4. Check delays and tagging behavior.
5. Verify links and personalization fields.

You can also run tests using different scenarios:

• Subscriber clicks a link
• Subscriber ignores email
• Subscriber purchases product

Testing these scenarios ensures automations behave correctly before your real subscribers enter them.

Replace AWeber Forms, Landing Pages, And Integrations

Migrating your subscribers and automations is only half the job. The final step in how to migrate from AWeber is replacing every signup form and integration that previously connected to AWeber.

If you forget this step, new subscribers may continue flowing into the old system instead of your new email platform.

That’s a frustrating problem I’ve seen happen more than once.

Update Website Forms With New Email Provider Code

If your blog or website uses embedded AWeber forms, you’ll need to replace them with new ones.

Most email platforms generate embed code, which is a small snippet of HTML used to display signup forms.

Example form locations might include:

• Blog sidebar
• Homepage
• Popup forms
• Content upgrades
• Footer forms

The process is usually simple:

1. Create a new form in your email platform.
2. Copy the embed code.
3. Replace the old AWeber form code on your site.

Once installed, test the form by subscribing with a personal email.

Replace AWeber API Integrations With New Platform

Many websites connect to email platforms using API integrations.

An API (Application Programming Interface) allows tools to communicate with each other automatically.

Common integrations include:

• Ecommerce platforms
• Webinar software
• Course platforms
• CRM tools

If those tools previously connected to AWeber, you’ll need to update the integration with your new platform’s API key.

This usually takes just a few minutes inside the integration settings.

Connect WordPress, Shopify, Or Ecommerce Integrations

If you run a blog or online store, your email platform may connect directly with your CMS or ecommerce system.

Popular integrations include:

These integrations allow automation triggers such as:

• Purchase confirmations
• Abandoned cart emails
• Product recommendations

Reconnecting them ensures marketing automation continues working.

Rebuild Landing Pages Previously Hosted On AWeber

AWeber includes its own landing page builder. If you used it for lead magnets or signup pages, those pages will stop collecting subscribers once you cancel your account.

You have two options:

1. Rebuild the page inside your new email platform.
2. Recreate the page using a landing page builder.

Many modern email platforms already include landing page tools, so rebuilding them is usually quick.

Verify Third-Party Tools Sending Leads To Your List

Finally, check any third-party tools that might send leads into your email system.

Examples include:

• Webinar platforms
• Survey tools
• Funnel builders
• CRM systems
• Zapier automations

If these tools still connect to AWeber, your new subscribers won’t appear in your new platform.

A quick audit ensures everything routes correctly.

Protect Deliverability When Moving Away From AWeber

Once you’ve figured out how to migrate from AWeber, protecting your email deliverability becomes the next priority. Deliverability simply means whether your emails actually land in your subscriber’s inbox instead of spam.

Many people assume deliverability automatically transfers when switching platforms. Unfortunately, it doesn’t work that way.

Every new email platform requires you to rebuild trust with email providers like Gmail, Outlook, and Yahoo. That trust comes from things like sending history, domain authentication, and subscriber engagement.

Let me walk you through the steps that help maintain strong deliverability during migration.

Warm Up Your New Email Sending Domain Gradually

One of the most important steps during an email platform migration is warming up your sending domain.

Domain warm-up means gradually increasing the number of emails you send from your new platform so email providers recognize you as a legitimate sender.

Imagine suddenly sending 10,000 emails from a brand-new system. Email providers might see that as suspicious activity.

Instead, start small.

A common warm-up schedule looks like this:

Focus on sending to your most engaged subscribers first. These are people who recently opened or clicked emails.

Why? Because engagement signals tell inbox providers your emails are wanted.

From what I’ve seen, a proper warm-up period usually lasts 2–3 weeks.

Authenticate SPF, DKIM, And Domain Records

Authentication is a technical step, but it’s one of the most powerful ways to improve email deliverability.

When migrating from AWeber, your new platform will ask you to authenticate your sending domain using:

• SPF (Sender Policy Framework)
• DKIM (DomainKeys Identified Mail)
• Sometimes DMARC (Domain-based Message Authentication)

These are DNS records added to your domain that verify your emails are legitimate.

Here’s a simple breakdown:

Most email platforms provide step-by-step instructions for adding these records in your domain settings.

In my experience, this takes about 5–10 minutes, but it significantly improves inbox placement.

Send A Re-Introduction Email To Migrated Subscribers

A small but powerful tactic when migrating your email list is sending a re-introduction email.

This email tells subscribers that you’ve moved to a new system.

It can be simple, something like:

“Hey, quick update: I’ve recently upgraded my email platform so I can send better content and resources. If you still want to hear from me, keep an eye out for upcoming emails.”

This email accomplishes a few things:

• Confirms subscribers recognize your emails
• Encourages engagement
• Helps inbox providers see positive interaction

If subscribers reply, open, or click links, those signals improve deliverability.

Avoid Bulk Imports Without Engagement History

One mistake people make when learning how to migrate from AWeber is importing their entire list without considering engagement.

Email providers care deeply about subscriber activity.

For example:

If you suddenly email thousands of inactive subscribers, spam complaints can increase.

Instead, consider segmenting your list like this:

1. Engaged subscribers (last 90 days)
2. Semi-active subscribers (90–180 days)
3. Inactive subscribers (6+ months)

Start sending to the engaged group first. Then slowly reintroduce other segments.

Monitor Spam Complaints And Open Rates After Migration

After migration, your first few campaigns act as performance signals for email providers.

Watch key metrics closely.

Important email metrics include:

Most platforms provide analytics dashboards where you can monitor these numbers.

If you notice open rates dropping or spam complaints rising, slow down your sending volume and focus on engaged subscribers.

Test Everything Before Fully Switching From AWeber

Before fully completing your migration, testing every component of your new system is essential. This is where you confirm that your new email platform behaves exactly how your old one did—or hopefully better.

I always think of this step as a quality control phase. It prevents embarrassing mistakes like broken automations, missing personalization fields, or emails going to the wrong segments.

Run Internal Tests On All Email Automations

Start by testing each automation workflow manually.

Most automation builders allow you to trigger workflows using test contacts.

Here’s a simple testing process:

1. Create a test subscriber profile.
2. Trigger the automation.
3. Follow each step of the sequence.
4. Verify email timing and order.

For example, if your welcome series is supposed to send emails over five days, confirm the delays work correctly.

Even a small timing error could cause emails to arrive too quickly or too late.

Subscribe Using Test Emails Across Multiple Devices

One trick I often recommend is using multiple email accounts to simulate different subscriber experiences.

Create test signups using accounts like:

• Gmail
• Outlook
• Yahoo

Also test from different devices:

• Desktop
• Mobile phone
• Tablet

This helps you identify issues like:

• Emails going to spam
• Formatting issues on mobile
• Delayed delivery

Mobile testing is especially important since over 60% of emails are opened on mobile devices, according to Litmus email marketing research.

Check Tagging, Segmentation, And Trigger Accuracy

Automation logic depends heavily on tagging and segmentation.

When testing, confirm that actions trigger correctly.

Example scenario:

Subscriber downloads a lead magnet → Tag applied → Welcome automation starts.

Check that:

• The tag appears in the subscriber profile
• The automation triggers immediately
• Emails follow the correct sequence

If the tagging logic fails, your automation funnel can break.

Verify Email Design And Personalization Fields

Personalization fields such as first name should also be tested.

Example personalization code might look like:

Hi {{first_name}}

Send test emails to confirm these fields populate correctly.

If not mapped properly during migration, emails might display awkward text like:

“Hi {subscriber.name}”

That small detail can make emails look unprofessional.

Also review:

• Mobile formatting
• Image loading
• Button links
• Call-to-action placement

Monitor First Campaign Performance After Migration

Your first campaign after migration acts like a health check for your email system.

Compare metrics with your previous AWeber campaigns.

Example comparison:

Small variations are normal, but dramatic changes could signal a problem.

If performance improves, that’s usually a sign your migration was successful.

Safely Close Your AWeber Account After Migration

The final step in how to migrate from AWeber is closing your old account. However, this step should only happen after you’ve confirmed everything is working perfectly in the new platform.

Many people rush this step and later realize they forgot important data.

Take your time here.

Confirm All Contacts And Automations Exist In New Tool

Before cancelling AWeber, verify that everything transferred successfully.

Check:

• Total subscriber count
• Tags and segmentation
• Automation workflows
• Custom fields

Compare your data with the original exports.

If numbers match and automations function properly, you’re likely safe to proceed.

Pause AWeber Campaigns To Avoid Duplicate Emails

If AWeber automations remain active while your new platform runs similar campaigns, subscribers could receive duplicate emails.

That creates confusion and can increase unsubscribe rates.

The safest approach is to:

• Pause all AWeber automations
• Disable scheduled broadcasts

Once everything is paused, your new platform becomes the primary sender.

Download Final Backup Of Lists And Email Templates

Even if your migration went perfectly, keeping backups is always smart.

Export:

• Subscriber lists
• Email templates
• Campaign drafts
• Automation outlines

Store these backups in cloud storage or a secure folder.

Think of it as an insurance policy in case you need to reference old campaigns later.

Remove AWeber Forms And Tracking Scripts From Site

Before cancelling your account, check your website one last time.

Look for:

• Embedded signup forms
• Landing pages
• Tracking scripts
• Pop-up forms

If these still connect to AWeber, new subscribers might end up in a closed account.

Replacing these earlier in the migration process usually prevents this issue, but a final check is worth it.

Cancel Your AWeber Plan Only After Full Verification

Finally, once everything is confirmed, you can safely cancel your AWeber plan.

I usually suggest waiting one or two weeks after migration before cancelling. This allows you to monitor performance and ensure nothing was overlooked.

Once your new platform is running smoothly, closing the account becomes the final step in completing your migration.

And at that point, you’ve successfully learned how to migrate from AWeber without losing subscribers or automations—which is exactly what most email marketers want when they begin this process.

Juxhin

Juxhin B is a digital marketing researcher and founder of JAK Digital Hub, specializing in email marketing software, marketing automation platforms, and digital growth tools. His work focuses on software testing, platform comparisons, and real-world performance analysis to help businesses choose the right marketing technology.

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